GreyPath is an Australian-centric seniors web portal and virtual community which is arguably Australia's leading seniors site.
As at July 2008, GreyPath:
- attracts more than 50 ,000 discreet visits per month
- experiences more than 1,000,000 hits a month
- has a members mailer of 4000+ that grows by 5 -10 new members a day
and with every visit and page download coming from the more active and engaged section of the aged communityGreypath is consistently rated among the top 2% - 4% of world sites by traffic
The target demographic are those Internet-aware seniors ranging in age from 55 through to their late 80's. Female members marginally predominate in terms of site visits.
GreyPath offers a wide range of content, comment, editorial and pre-assessed links through a variety of special interest topics including
- Art & Culture
- Computers & Internet
- Entertainment & Travel
- Environment & Wildlife
- General Interest (Social)
- Health
- Retirement
- Legal & Financial
- Politics & Philosophy
- Science & Technology
GreyPath carries regular topical editorials on a variety of matters of national interest. Recent topics have included ageism, a national vision, elderly abuse, positive egging, seniors achievement, seniors employment, disabilities issues etc.
Greypath also provides seniors with:
- a heavily used seniors chat room
- regular weekly forums and surveys on a variety of emerging national and International issues, with statisically significant response rate. Some 2000 forum reads per day.
- a house swap service
- an 'epals' online introductions service
- regular competitions
- the Greypath Lyceum - an online learning site full of quality educational courses including Creative Writing, Philosophy, Wildlife care and Habitats etc
- links to experts to answer questions about travel, superannuation, computing and many others
- A members mailer
Advertisers have included a variety of Australia's biggest financial, cultural & entertainment, automotive and consumer good companies, including Jetstar, Commonwealth Bank, GMH Holden, AAT Kings Travel, Village Roadshow, Sony, Universal Music, Ozlotto, Primelife Retirement Living, Musica Viva, Nissan Motor Company, Australian Seniors Financial, Sony Music, Nikon Cameras, and more
